Porus sony tv youtube full episods
Tewary is expecting to break even with Porus in a span of two to three years. If the content is not as good, returns will be challenging.” Great content has a longer shelf life and hence, revenue can be generated over a longer period of time. This model has sharper accountability, as you are not a vendor anymore, but a partner. Tewary explains the difference, “In old DD days, the content creators owned the content and hence, everyone keeps talking about the great content in those days since the creators were conscious about what content to put. Generally, the fiction show are made and telecast on TV channels through a commissioning model when the channel puts in all the money and owns the IP of all the shows. Even that was first-of-its-kind arrangement. I thought to myself, ‘Let’s try and push to boundary and give the viewers a premium product.’ It’s time that Indians should get premium content.”įor Mahabharata too, the production house got the syndication revenue from Star Plus, though it didn’t own the IP then. When I was dealing with the broadcaster Sony, there’s only a certain amount of money that can be invested in a property, but if I had to make something bigger, I had to do it on my own. Why then did he take the risk of owning the IP with such a big show? Also, Porus is the most expensive show on television of all times, by Tewary’s own admission. About two years of research has gone into making of this show.”Ĭonsidering that this is the first time a production house is owning the IP, the risk is all for them to take. We did not do business for money, but for cultural exchanges.
How was the world when we were the most prosperous? How was the country then? We didn't believe in attacking and taking else’s property. It will answer a lot of questions from the 350 BC.
Porus sony tv youtube full episods series#
A series of this magnitude has never appeared on TV before. The most ambitious series I’ve ever made. Speaking more about the show, he added, “Porus is our best foot forward. Planned to have 266 episodes and to run for a period of one year, the show is being distributed through One Life Studios, which is also owned by Tewary. They haven’t had fiction as their forte for a long time now, but their aggression and passion to grow in fiction is huge now.” When asked why Sony, Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, said, “Sony is really getting aggressive and they are ready to take this risk and try the new model. To start with, Sony owns the licence to telecast the show for unlimited number of times on its own platform.